We inspire people to love nature.

The nature lovers of Swarovski Optik in Sweden and Denmark trundle from event to event with a converted trailer to present their high-quality products for hunting and bird watching. A second team is at the same time on the outdoor festivals in Finland.

With this, the company from Tyrol is breaking new ground and showing binoculars, telescopes and tripods where they are typically used: in nature. The Scandinavian countries offer a gigantic backdrop for this. The trailer itself opens invitingly into the scenario. The softwood, the natural textiles and the warm lighting are more reminiscent of a cozy hut than a sales stand. Swarovski products fit naturally into the interior and look almost like works of art in the specially developed wall cubes. You just want to nestle in the armchair and – with a hunter’s tea in hand – let your eyes wander through the binoculars into the vastness of the landscape.